Makes that sell better than Subaru

"Cé hé sin" (michael-m-mouse)
08/02/2016 at 17:36 • Filed to: Subaru, Statistics

In Ireland anyway:

Ssangyong

Mitsubishi

Suzuki

Jaguar

Lexus

Land Rover

and nearly everyone else.

Jeep do even worse though as do Porsche, Alfa and Maserati.

Have some kind of Subaru which I don’t think I’ve ever seen.

DISCUSSION (12)

Wobbles the Mind > Cé hé sin
08/02/2016 at 17:43

I think the current US rankings are as follows in regards to best selling brands: Ford, Chevrolet, Toyota, Nissan, Honda, Jeep, Hyundai, Kia, and then Subaru.

Cé hé sin > Wobbles the Mind
08/02/2016 at 17:49

Subaru are a peculiarly American (and Swiss, for some reason) phenomenon.

Short-throw Granny Shifter is 2 #blessed 2b stressed > Cé hé sin
08/02/2016 at 17:54

What I noticed when I was visiting on vacation:

-Very few petrol cars.

-Only 3 sports cars in 10 days, all Miatas.

-Virtually no top spec cars; I think I saw one M4 in Dublin, one 4.0T Audi diesel, and a Red Mustang GT in Kilkenny.

-You guys get all the cool compact diesel 4wd body on frame SUVs.

-AWD isn’t that common despite the amount of rain and windy country roads.

Ireland seemed like the polar opposite of the US, in regards to its car trends.

Probenja > Cé hé sin
08/02/2016 at 18:04

Here in Chile the same thing hapens but with Skoda, even Porsche and Lexus do better. Compared to VW which is n°11 out of 50 brands. Alfa and Maserati are in the bottom of the list too.

duurtlang > Wobbles the Mind
08/02/2016 at 18:20

That’s a bit... different where I live (the Netherlands):

1 Volkswagen 2 Renault 3 Opel 4 Peugeot 5 Ford 6 Kia 7 BMW 8 Toyota 9 Skoda 10 Citroën 11 Nissan 12 Mercedes-Benz 13 Audi 14 Hyundai 15 Volvo 16 Fiat 17 Mazda 18 Suzuki 19 Seat 20 Mini 21 Mitsubishi 22 Dacia 23 Honda 24 Land Rover 25 Tesla 26 Smart 27 DS 28 Porsche 29 Jaguar 30 Subaru

31 is Alfa Romeo. Subaru only outsold Alfa Romeo by 20 cars. Add to that, that Alfa currently has its lowest market share here since probably the second world war or shortly thereafter.

(first 6 months of 2016)

duurtlang > Short-throw Granny Shifter is 2 #blessed 2b stressed
08/02/2016 at 18:28

I don’t know about Ireland, but where I live a base 4-series is €37k and an M4 is €111k (both including taxes. VAT and particularly for the M4 emissions/gas guzzler taxes). It’s obvious why you don’t see that many top engine cars.

Also, why would you need AWD for rain and windy roads?

Short-throw Granny Shifter is 2 #blessed 2b stressed > duurtlang
08/02/2016 at 18:47

Yeah, we are pretty spoiled with car (and home) prices here in the US, but even in places like England I remember seeing far more performance cars.

And of course no one needs AWD. The way people buy AWD here, you would think that most of our country has weather conditions on par with Svalbard.

gmctavish needs more space > Cé hé sin
08/02/2016 at 19:27

Subaru doesn’t get into Canada’s rankings until #15. All our top ten are rather unexciting. I bet a Vancouver specific list would be waay different, even a BC specific one.

Ford

Toyota

Honda

Chevrolet

Hyundai

Nissan

Ram

Jeep

GMC

Dodge

Vítor > duurtlang
08/02/2016 at 20:22

It’s impressive that Mini, with only the Cooper (+it’s variations) and Countryman, managed to outsell mainstream manufacturers like Honda and Mitsubishi. Also DS being 27, while only having 3 cars in it’s entire lineup.

Vítor > Cé hé sin
08/02/2016 at 20:47

Subaru sold 13 (!) cars last month in Brazil (a 200 million + nation). Porsche sold 101 cars, almost 8 times more. Jaguar-Land Rover sold 46 times more cars than Subaru did (599 cars). Here, the best selling list go like this (July/16)

1- Chevrolet (29.581)

2- Fiat (28.710)

3- VW (21.504)

4- Toyota (16.855)

5- Ford (16.756)

6- Hyundai (16.101)

7- Renault (13.372)

8- Honda (8.621)

9- Nissan (5.368)

10- Jeep (4.793)

duurtlang > Vítor
08/02/2016 at 20:50

Honestly? I’m not surprised. Honda stopped being a mainstream manufacturer shortly after the 90s or so (in continental Europe). Its lineup, at least where I live, currently consists of only 4 cars (so only one more than DS) and they’re all overpriced. To most the Civic is odd looking in a bad way and the Jazz/Fit has a design suitable for your grandma. The two crossovers have an inoffensive design, but have nothing where you used to buy a Honda for (affordable + sporty). If you want reliability and nothing else you simply get a cheaper Toyota. So who’s the target demographic for Honda in Europe? I can’t figure it out, but I do understand why they don’t really sell anymore.

Something similar can be said about Subaru and Mitsubishi really. Neither of them offer anything that’s appealing to a mainstream audience, not in a country that’s flat and doesn’t get all that much snow. I understand the popularity of AWD Subarus in an Alpine country like Switzerland though.

The above is not true for Mini and DS. Both offer cars that offer exactly what a significant subset of consumers want. Stylish, compact, fuel efficient vehicles that are good to drive, have a nice interior and a wide variety of options from engines and transmission to personification. So they sell.

Cé hé sin > Vítor
08/03/2016 at 04:34

Must be one of Fiat’s best markets.

Fiat were no 2 here (behind Ford) with about 15% until the Japanese arrived. Now they have about 0.5%.